NOBLE BIOMATERIALS, a global leader in antimicrobial and anti-odour solutions for soft surface applications, has made upgrades to its Ionic+® product portfolio which will be supported by a new ‘Planet Positive’ campaign.
Noble’s latest advances with Ionic+® Botanical and Ionic+® Pro explore a new era in bacterial and odour control fabrics. Both delivery methods remove odour-causing bacteria from the fabric and significantly reduce the need for fabrics to be washed.
Treated fabrics require less care which leads to water and energy savings and extends the lifespan of a fabric. The new Planet Positive campaign aims to inform both industry and end-users about the upside to antimicrobial solutions and how they can save resources and reduce waste.
Ionic+® Botanical – The core citric-based formula received EPA registration in March of 2023 and Ionic+® Botanical is now available at retail through Noble’s partnership with Salomon. The plant-based, renewable citric technology inhibits the growth of microbes that cause odour on fabric. It remains one of the few plant-based EPA registered antimicrobial fabric solutions available; Noble is working towards OEKO-TEX® and bluesign® certification for Ionic+® Botanical.
Ionic+® Pro – a new advanced performance version of Noble’s Ionic+ mineral silver yarn. Ionic+® permanent silver yarn uses an extruded yarn process that permanently encases silver ions in the fabric. The upgrade in performance can register a 99% reduction of bacteria in over 200 washes.
“We’ve created a portfolio of products with purpose,” said Allon Cohne, Ionic+® Managing Director and Chief Marketing Officer at Noble Biomaterials. “We focus on the use of the product during its lifecycle. Noble’s Ionic+ offers a unique choice of technology with permanent silver yarns and our new citric topical solution for finished fabrics.”
The Planet Positive campaign reflects the broad range of industries and categories where Ionic+ antimicrobial / anti-odour technology is found, including healthcare, fitness, outdoor, home and bedding.
Noble’s first presentation of both the new products and Planet Positive campaign together was at Performance Days Shanghai, 2-3 April. Then, Noble will be displaying at the Functional Fabric Fair in Portland, Oregon, 17-18 April and presenting at Techtextil in Frankfurt 23-26 April.
“We’re excited to bring a new set of products to market with a campaign reflecting how developing safe, durable fabrics can impact the planet and its resources in a positive way.” added Cohne. Ionic+® Botanical is now available at retail in Salomon’s new running apparel line and Noble’s supply chain is expanding with additional global distribution partners.
