Premium and sustainability-driven outdoor kidswear brand ISBJÖRN OF SWEDEN is expanding its operations as it partners with Your Brand Travel to launch ISBJÖRN ADVENTURE. A natural extension of Isbjörn’s value chain, brand positioning and revenue stream, the new initiative equips young adventurers and inspires families to experience adventures together. Available initially in Europe, the aim is to roll it out to the rest of the world.
YOUR BRAND TRAVEL is responsible for the selection and packaging of unique trips and experiences for Isbjörn consumers as well as managing booking systems, search engines and customer service. The company will also project manage each adventure holiday, from wilderness adventures in Lapland to Alpaca trekking in Sweden, with its selected subcontractors.
The future well-being of children and nature has always been at the heart of Isbjörn’s DNA and its products are renowned for being highly durable and sustainable. This new venture takes the brand’s promise to the outdoor adventures of tomorrow one step further, encouraging less screen time, better mental health and more time outdoors making family memories that will last a lifetime.
Maria Frykman, Founder and CEO of Isbjörn of Sweden, said, “As a brand we’ve always remained driven and positive, even in the most challenging of times. Instead of relying on constant discounts in tougher times, we’re pushing forward as a team and focusing on building our brand for the future.
“Isbjörn Adventure will build even deeper relationships with our consumers, as we offer them incredible once-in-a-lifetime travel experiences that are unique and inspiring, as well as kind to the environment. We’re bringing adventure to life, while at the same time equipping kids and teenagers head to toe so they can remain safe and protected during outdoor pursuits in any environment.”
