Premium and sustainable kidswear brand ISBJÖRN OF SWEDEN is launching a limited edition 2022 version of its very first teen ski jacket and pant called Backflip, marking ten years since its original launch back in 2012.
Maria Frykman, brand founder and CEO, said, “At the time my co-founder Camilla and I were ready to get our kids into skiing, we started sketching with them based on the colors and styles they would love the most for their ski clothing. Inspired by their choices, the result turned out to be very colorful, with the hind leg in a fun contrasting color.
“We totally went for it and the launch was a huge success and a starting point for us as a company to market ourselves as a ski brand. Our original ski set would later become our teen collection, which accounts for 40% of our turnover now.”
The design team at Isbjörn is bringing the innovative and playfully designed Backflip ski set right up to date with the latest sustainable materials and manufacturing processes for the FW22/23 season. bluesign® approved materials in Backflip Ski Jacket and Pants’ statement style has one of the legs in a contrasting colour to stand out on the slopes in true Scandinavian style. Colours include Black, Emerald Green and Navy.
Bringing durable technical performance, stand out style and true sustainability to adventurous teenage skiers, Blackflip features a high performing yet sustainable 2-layer bluesign approved Tactel Nylon waterproof outer fabric, fluorocarbon-free Bionic Finish Eco DWR and 100% recycled PrimaLoft insulation. Both the jacket and pant are expandable in size with 3cm added to sleeves and legs.
Frykman added, “Backflip was always ahead of its time and ‘Green at Heart’ even back in 2012 when there was very little technical or sustainable choice for teenage skiers. This milestone anniversary has meant we can bring our original teen ski set back and make the collection even more sustainable in line with latest developments in manufacturing, materials and design, as we continue to innovate and lead the sustainable outdoor kidswear market.”
Isbjörn of Sweden was founded in 2005 by Maria Frykman Forsberg and Camilla Schmidt after they became mothers for the first time and discovered a gap in the market for high quality and comfortable outdoor garments for children.
The brand believes that all children are ‘Multisporters by Nature’ and should be allowed to enjoy outdoor activities in all weather conditions, while remaining warm, dry and comfortable. The brand is symbolised by the Polar Bear – the toughest animal on the planet.
