BERGHAUS has initiated THE GOOD WOOD PROJECT, marking the start of a new commitment to plant 2m trees every year. The initiative is part of the company’s wider aim to achieve net zero carbon emissions by 2030. Itself part of a sustained and multi-faceted effort to reduce and offset the environmental impact of its business activities.
Roughly half of the world’s mangrove forests have been cut down in the last 50 years. Working in partnership with EDEN REFORESTATION, in the first 12 months of the initiative, the company will plant 2m mangrove trees across Madagascar and Kenya.
Compared to other global forest systems, mangroves absorb two to four times more carbon, and contain the highest carbon density. When seedlings are fully grown, they’ll absorb 24,600 tonnes of carbon dioxide annually (the same emissions created from driving a car over 60 million miles).
Eden Reforestation is a not-for-profit organisation with the combined aim of reducing extreme poverty and restoring healthy forests by employing local people to plant millions of trees every year.
Through The Good Wood Project, Berghaus will support Eden Reforestation’s ‘Employ to Plant’ strategy. This hires people in local communities to plant trees so that they can afford daily necessities for their families.
As well as the planting of new trees, Berghaus will use The Good Wood Project to celebrate and raise awareness of the local and global importance of trees. The campaign will encourage the public to do likewise, ‘growing’ a digital forest by sharing photos of their favourite trees on Instagram using the hashtag #TheGoodWoodProject.