Many people will be aware of the product guarantee offered by Vermont, USA-based sock brand DARN TOUGH VERMONT. Not so many will be aware of the COMPANY’S RESPONSE when pandemic panic swept the world in 2020. Rather than sacking factory workers, it should come as no surprise that a sock company really does ‘walk the walk’ when it comes to product and people.
Reflecting the resilience and tenacity that Vermonters are known for, the sock brand has been making steady progress in the UK and Europe for many years. In large part, that’s been driven by the consistency not only of product but also of service and supply.
Last year, Outdoor i asked Joe Nocito, Darn Tough’s International Sales Manager, “What is at the heart of the company’s character and ethics?” He was clear, “Hopefully, this does not sound too cliche, but durability is at the centre of everything we do. Durability, not just for the socks, of course, but durability in how we operate the business and how we plan for the long-term.
“We have been fortunate enough to grow significantly and become a household favourite since our inception 20 years ago. But, since we own the whole process, we must be diligent in how we expand. We cannot simply send Purchase Orders to other factories to get more socks – we either need to find more days in the week (hasn’t happened yet) or build infrastructure and find locals to join our team. To that end, keeping our manufacturing local is important, employing local families, helping our local communities; it is all connected to our values.”
Recognised for their comfort, breathability, and unmatched durability, Darn Tough socks are a staple for hikers, runners, and outdoor adventurers. “We’re stepping up our sock game for SS25 with the addition of Darn Tough,” said Elizabeth Hunter, Tiso Group Head of Buying – Apparel.
“Known for their great durability and colourful designs, these socks are the perfect fit for any adventure. As one of the few brick-and-mortar retailers offering the brand, we’re excited to introduce them to new customers while giving loyal fans in Scotland a local place to find their favourite socks.”
With a commitment to quality and SUSTAINABILITY, Darn Tough Vermont manufactures its socks in Vermont using responsibly sourced merino wool, ensuring superior performance and all-day comfort. Joe Nocito, International Sales Manager at Darn Tough Vermont, added, “This partnership is a natural fit, bringing together two companies that value quality, durability, and performance for tough environments.
“We both share a passion for encouraging people to explore the rugged beauty around us, whether you are hiking to the peak of Ben Nevis or walking your dog along the River Tay! We proudly welcome Tiso, their dedicated staff, and customers to our family in Vermont.”