Originally founded in 1979 by Geoff and Sally Burton as Man O’Leisure, the team that now runs UK-based FOUR CORNERS DISTRIBUTION, led by MD Jon Whitfield, built on 40 years of outdoor gear distribution and a long-established presence throughout the outdoor and snowsport industries.
With a brand portfolio that embraces summer and winter activities, it moves smoothly through the seasons, welcoming change and enjoying the switch in focus. As Spring erupts into life, the focus sharpens on its US brand SUNDAY AFTERNOONS, redefining technical headwear for over 30 years.
The Oregon-based and family-owned company offers a year-round collection specialising in UPF 50+ sun protection, patented performance technologies, innovative features, classic styling and lightweight materials.
Founded in 1992, Sunday Afternoons first launched with the original ‘Adventure Blanket™’ followed by the ‘Adventure Hat™ which was initially made from blanket remains – and is still one of the most popular styles in the collection.
With a global presence through 66 countries, the company is rooted in its love of the outdoors and strives to promote and support natural spaces, wild places and endeavours that celebrate being outside. The Spring/Summer Collection offers classic styles with contemporary flair.
With a rich, nature-inspired colour palette and technical innovations that bring function and flexibility to familiar silhouettes, the hats are designed to be flexible with lightweight, breathable styles in this newest collection to keep wearers cool and comfortable all day long.
Sunday Afternoons became a Climate Neutral Certified brand in 2021 by offsetting its entire greenhouse gas emissions and implementing reduction strategies for future emissions. The brand has committed to reducing its footprint by 30% by 2030, consistent with SBTi.
Deeply committed to responsible design, using lower-impact materials wherever possible, Sunday Afternoons has also transitioned to using PFAS-free water repellency in all its waterproof styles.
Header pic – Solar Bucket Hat