For over 30 years, family-owned SUNDAY AFTERNOONS has redefined outdoor headwear with a focus on performance, innovation, sustainability and protection, creating products designed to help people enjoy time outdoors safely.
It started with a blanket in 1992; by 1996, the first Original Adventure Hat™ was sewn from blanket remnants at the family kitchen table. 30 years later, the collection continues to reflect Sunday Afternoons’ love of the outdoors, celebrating the spirit of the iconic hat that inspired it all.
2026 marks the tenth anniversary of the company’s best-selling sun hat – the Ultra Adventure Hat™ – which continues this legacy. A lightweight, high performance sun hat packed with technical features, it prioritises protection and comfort, making it a ‘must-have’ accessory for all adventures and a trusted companion for outdoor enthusiasts around the world.
Since its introduction, the Ultra Adventure Hat has set the standard for technical sun protection by combining innovative design with all-day comfort and UPF 50+ sun protection. Weighing just 2.6 ounces, it’s engineered for performance with moisture-wicking materials, strategic ventilation, adjustable sizing and a protective neck cape for full coverage.
Its PFAS-free durable water-repellent finish and bluesign®-certified materials reflect the brand’s commitment to sustainability and responsible manufacturing. Over the past decade, the Ultra Adventure Hat has evolved with significant updates while staying true to its original purpose: reliable protection without compromise.
Signature features such as the patented Reverse Split Brim™ for packability, a dark lining on the underside of the brim, which helps reduce glare, and the Sunglass Lock™ for secure eyewear storage, make it a standout in the outdoor headwear category and an excellent backpacking and travelling companion.
To mark the milestone, Sunday Afternoons is celebrating the Ultra Adventure Hat’s journey with new seasonal colourways and continued innovation.