Chosen as a finalist in the Accessory and Sustainability category of the UK Outdoor Industry Awards 2027, super concentrated STORM Apparel Wash & Proof Twin offers bluesign approved chemistry innovation in PFC-free cleaning and reproofing for technical items.
Using one wash cycle technology, rated best-in-test by leading global brands for restoring breathability and water repellency, Storm has developed what it claims to be the most sustainable wash-in application method on the market.
In a PFAS-free industry, cleaning is essential to maintain performance. Storm’s process, free from odour and optical brighteners, uses the detergent and conditioning compartments of any washing machine for a wash and separate re-proof in one wash cycle, saving water, energy, garment and machine wear and tear as well as time without damaging existing DWR treatments.
Fluorocarbon-free from conception, Storm use patented groundbreaking hyperbranched chemistry providing unrivalled abrasion resistance and a longer lasting breathable proofing solution.
Storm now goes one step further reducing impact with a super concentrated dose of only 50ml to wash and re-proof 2 garments, providing the most treatments by volume of product on the market. Packaged in recycled aluminium, infinitely recyclable, and Kraft card protection.
In a time of overproduction and overconsumption, Storm Apparel Wash & Proof keeps technical apparel performing using the lowest possible footprint now with half the shipping volume.