SMITH, an industry leader of advanced eyewear and helmets for snow, bike and outdoor pursuits – is celebrating 60 years of pioneering products that incorporate dynamic technologies, optimised performance and timeless aesthetic.
Founded in Sun Valley, Idaho in Winter 1965 with the invention of the first thermal sealed double lens snow goggle that minimised fogging, SMITH kicked off the company and revolutionised snow sports endeavours that continue today.
‘Born in the mountains and built in the lab’, SMITH has released numerous first-of-its kind innovations over the past six decades including Turbo Fan technology, a patented Roll-Off lens performance system, pioneering the first interchangeable lenses in sunglasses and snow goggles, inventing ChromaPop and BirdsEye Vision lens technologies.
It was the first company to custom craft 3D printed snow goggles and, with over 50 utility patents, SMITH has led purpose-driven innovation to enhance every adventure and outdoor experience and continues to make the best gear even better with new iterations of innovation best sellers launching throughout 2025/26.
Building upon the award-winning design that firmly established SMITH as a market disruptor across the bike industry, the all-new Forefront 3 helmet continues to push the boundaries on technology and design while maintaining fan favourite status among professional athletes and MTB enthusiasts.
In snow sports, SMITH launches the new Vantage 2 helmet this winter, a long-awaited update to the original hybrid construction helmet with a new three-piece shell to reduce weight while maximising protection in focused areas.
Combining industry-leading performance upgrades, including the BOA® Fit System, full KOROYD® coverage, Mips® Brain Protection System and Fidlock® strap buckle, ensures the Vantage 2 continues to lead innovation in snowsports.
SMITH’s fall eyewear launch includes the re-release of one of its most iconic sunglass styles from the late 90s with modern upgrades in frame and lens technologies while maintaining its fashionable retro style. There’ll be an announcement this October.