Scandinavian Outdoor Award Goes To An Eleven-Year-Old Sweater

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Scandinavian Outdoor Award Goes To An Eleven-Year-Old Sweater

SOA jury

Since 2005, the competition for the SCANDINAVIAN OUTDOOR AWARD, hosted by SCANDINAVIAN OUTDOOR GROUP, aims to support product and design innovations as well as to promote new Scandinavian outdoor products. The Award enjoys a high recognition thanks to the most thorough evaluation process of the industry.

The international jury team composed of prestigious outdoor journalists, retailers and specialists decides its final judgement on the following criteria: Design, Innovation, Functionality, Quality and Sustainability.

After dedicated outdoor testing and lively discussions in Zillertal, Tyrol, the international jury agreed on the winners of Scandinavian Outdoor Award fall/winter 23/24.

The overall winner is an 11-year-old WoolpowerZip Turtleneck 200 sweater, a design still in production. Despite the pilling, usual with a well-worn product, the sweater still functions and performs to the full, according to the jury.

The second most prestigious award is the Sustainability Award. This prize goes to Hestra for the new Alpine Pro Mono Wool, an old design reworked to be completely sustainable without losing its durability, function or comfort.

In total, five products were awarded:

Overall Winner: Woolpower Zip Turtleneck 200

Sustainability Award: Hestra Alpine Pro Mono Wool

Footwear Award: Viking Footwear Constrictor Icegrip Warm GTX

Apparel Award: Bergans of Norway YMountainLine Wooltech Midlayer jacket

Kids Award: Reima Osteri

Woolpower Zip Turtleneck 200

Statement from the Jury: By sending in an 11-year-old midlayer sweater, Woolpower has taken a very bold step in changing the way we think about outdoor clothing. The looks with pilling are that of an 11-year-old product, but after that 11 years of use the product still functions and performs to full content according to the jury.

The Ullfrotté Original fabric has been giving warmth and comfort to many since it was developed in the early 1970s and has been in the used in this garment since 1972. Every jury member applauds the Ullfrotté material that has proven to be not only top notch performing in comfort and warmth, but also is extremely durable and therefore very sustainable.

Hestra Alpine Pro Mono Wool

Statement from the jury: The Swedish brand Hestra is known for its excellent gloves and the Army Leather Heli Ski glove and mitten is one of their iconic models. Taking this design and reworking it to be completely sustainable without losing its durability, function and comfort is a great achievement.

The goatskin on the palm is chrome-free and undyed, the backhand is 100% recycled and undyed polyamide, and the accessories on the glove are 100% recycled nylon. The removable wool terry lining is also undyed. Hestra has made a lot of good choices in making a classic performance glove sustainable.

All photos: Piotr Drożdż

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