Scandinavian brand EASY CAMP has embarked on a complete rebrand for 2025, repositioning itself ‘to target the outdoor adventurous.’ Easy Camp was founded in 1997 to address the shortage of easy-to-use outdoor products offering quality at affordable prices for young people, young families and those with limited camping experience.
The Scandinavian brand has since evolved and widen its market appeal with equipment designed for the new generation of adventurers that seeks simple products essential to the enjoyment of life outdoors.
The rebrand includes a sharper new logo and stylised ‘easy camp’ name, the change to ‘seek the adventure’ as the tagline and choice form-follows-function designs coloured in keeping with the natural world and highlighting the Nordic heritage reflected in the product names.
Five tent ranges and a vehicle awning range include:
EC Trek – perfect for outdoor pursuits that require smaller tents with focus on minimising weight and packed size. The performance and essential features will appeal to trekkers with more specialised additions made for cyclists.
EC Go – ideal for extending the enjoyment of outdoor pursuits on the water, two wheels or on foot. The choice of simple configurations ensure models are easy to pitch and offer all the essential features required for any night off-the-beaten track or on a campground.
EC Glamp – designed for those outdoor adventurers who want to bring classic retro style to outdoor life. Comprising tipis, yurt and chalet models, the range is designed for campsite enjoyment with friends and family. Created to provide all features needed for a comfortable base away from home.
EC Venture – offers options for outdoor adventures like motorbike touring, cycle camping and others requiring compact, simple to pitch tents with standing height. Features include many normally found in larger active family tents. Weight and packed size can be minimised by leaving out the living area groundsheet.
EC Living – addresses the needs of adventurous families through large, full-featured tents that provide a great base for longer trips away. These proven models are easy to pitch and offer the comfort of spacious well-ventilated living space with SleepTight bedrooms for a great night’s sleep.
EC Touring – adds living space to campervans and SUVs. They meet the demands for easy to erect, lightweight and low packed size vehicle awnings with options to use for extended stays, touring and weekend adventures.