British outdoor brand RAB has unveiled its brand new Autumn/Winter 2024 line, including a collection of synthetic insulation featuring new PrimaLoft® technologies.
The bolstered partnership with PRIMALOFT is a continuation of the essential values for Rab, also known as ‘Masters of Insulation’. The brand’s five core values are integrity, determination, ambition, ingenuity and synergy.
The new Autumn/Winter 2024 line includes the Cirrus Ultra Hoody, Rab’s ultimate synthetic piece for all-mountain adventure. Featuring the new PrimaLoft ThermoPlume®+ insulation, the Cirrus Ultra Hoody is the lightest and warmest loose fill synthetic jacket Rab has ever made, born from pushing the boundaries of what is possible to achieve with synthetic insulation.
New to the Rab pack line is the Adrift Pack, a tough, versatile day pack comfortable for everyday use. The Adrift Pack is designed to adapt to the varied demands of an active lifestyle and survive the rigors of everyday adventure, from post-work bouldering sessions to commutes on two wheels.
By Autumn/Winter 2024, Rab packs, equipment and accessories will include MATERIAL FACTS information as the company continues on its ambitious roadmap to NET ZERO.
Material Facts tables were successfully introduced for Rab’s apparel and sleeping bag ranges in AW23, marking significant strides forward towards fostering transparency and honesty around the communication of CSR topics.
The tables provide details on a product’s amount recycled materials by weight, its fluorocarbon status and the country of origin. By AW24, Rab will also be sharing the percentage of renewable energy used in the manufacturing process of the final product.