Rab Adds Packs To Brand Reach

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Rab Adds Packs To Brand Reach

British outdoor brands Rab and Lowe Alpine, both owned by Equip Outdoor Technologies Ltd, have unveiled their new pack ranges for Spring/Summer 22, based on Lowe Alpine’s expertise of over 50 years of pack innovation and design. Rab’s entry into the category is part of Equip’s strategic global initiative to build upon each of its brands’ strengths, providing clear market positioning and offering more opportunities for customers across their international markets. 

Tim Fish, Product Director at Rab and Lowe Alpine, said, “This step offers a fantastic opportunity to drive future product innovation and development, strengthen both brands, and expand the visibility of our depth of knowledge, expertise and rich heritage in pack design.”

Lowe Alpine, with its deep rooted tradition of adventure, world travel and remote, self-supported expeditions, launches the Sirac series of multi-day adventure packs, as well as updates to its popular Airzone and Cerro Torre ranges. The Sirac is built around the new Air Contour X carry system which, with reduced weight and body mapped flex, enables dynamic movement and a comfortable, secure carry across varied terrain. The series consists of packs for men and women, ranging in size between 40L and 65L.

The new Air Contour X carry system features an injection moulded back panel and a CNC wire space frame to provide a torsional lattice structure cushioned with soft, high recovery foam for comfort.

Rab’s inaugural pack collection focuses on the fast, light and vertical. The Aeon collection consists of three cleverly designed pack ranges that are tough, technical and built from 50% recycled fabrics. Equipped for the mountain with a plethora of features and category leading back systems, the Aeon has been designed as the multi-tool of packs, with models and sizes to suit a wide variety of mountain activities.

For climbers, there is a new range of packs launched under Rab’s new ONE80 climbing collection, constructed from tough ballistic nylons and packed with climbing feature detail. From larger volume packs for long approaches and heavy racks to smaller, lighter packs for trips to the climbing gym, there’s something in the range for every climber.

Following their Climate Neutral announcement in 2020, Rab and Lowe Alpine continue on their path towards more sustainable product design and development, only using fabrics with PFC-free DWRs and incorporating more recycled fabrics across their pack ranges.

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