PRIMALOFT INC., a global leader in advanced material technology, has launched its latest innovation – PrimaLoft® Utility. Representing a groundbreaking design approach, PrimaLoft Utility sets new benchmarks in durability of synthetic insulation, while also providing unparalleled ease of use and care.
Designed to excel in even the harshest conditions, it offers an elevated level of quality that stands the test of time. The innovation’s outstanding resilience is attributed to its enhanced structural integrity, ensuring exceptional abrasion and compression resistance. This enables remarkable longevity – a crucial component to sustainable design.
PrimaLoft Utility opens the door to a spectrum of fabric options, enabling a diverse range of end uses – from highly breathable garments to those built to withstand the most rugged usage. Another standout feature of is its remarkable resistance to high-temperature laundering. The technology maintains its peak performance even after numerous wash cycles, making it a dependable choice for those seeking high-performance insulation that’s also easy to maintain.
Tara Mauer-Mackay, senior vice president of product strategy, said, “PrimaLoft Utility represents a game-changing advancement in synthetic insulation technology. Its enhanced durability, easy care attributes, and versatility empower users to explore new realms of functionality and usefulness. It also enables garments that can last a lifetime, a critical aspect of sustainability that is often underdiscussed.”
Key attributes of include:
- Maintains Thermal Values: PrimaLoft Utility’s unique structure retains its original warmth levels, even after experiencing harsh wearing conditions, ensuring long-lasting comfort and performance.
- Resilient & Compression Resistant: The material bounces back effortlessly after repeated motion and extended compression, upholding its insulating properties even through rigorous wear.
- Abrasion Resistant: PrimaLoft Utility’s exceptional abrasion resistance minimises fibre migration, allowing it to be paired with a wide range of fabrics, while maintaining its integrity over time.
- Easy Laundering: With the ability to be washed and dried at high temperatures, PrimaLoft Utility takes the hassle out of caring for high-performance garments.
- Design Freedom: PrimaLoft Utility’s durability and compatibility with a variety of fabrics and quilting styles provide designers with the creative freedom to craft unique pieces for diverse applications, from workwear and kid’s wear to outdoor and lifestyle apparel.
- Easy on the Earth: PrimaLoft Utility not only offers exceptional performance but also boasts recycled content, efficient manufacturing processes and a long-lasting lifespan – contributing to sustainable practices.