PrimaLoft Offers Fully Recycled Down Alternative

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PrimaLoft Offers Fully Recycled Down Alternative

PrimaLoft Inc., a global leader in advanced material technology, has launched a new version of its best-selling down alternative PrimaLoft® Insulation ThermoPlume®. This synthetic fill is now made entirely out of post-consumer recycled materials. Four years after the introduction of the first blowable synthetic insulation, the technology has built a strong reputation in the outdoor apparel and fashion markets.

More than 70 brands will be using the loose-fill microfibre insulation in their product lines for the Autumn/Winter ‘21/’22 season, including CMP, La Sportiva, Millet, Montane, Nike, Rossignol, Salomon, Timberland and Woolrich.

Mike Joyce, PrimaLoft president and CEO, “When we first developed PrimaLoft Insulation ThermoPlume back in 2017, we answered the growing demand from designers, brands, and customers for an ethical alternative to animal product – a purchase criterion that is becoming ever more important. At the same time, we continued to deliver the excellent performance people expect from PrimaLoft products. To achieve the same level of comfort and warmth in a completely recycled version is a logical next step in our Relentlessly Responsible™ approach to elevates both sustainability and performance through innovation.”

PrimaLoft Insulation ThermoPlume is manufactured with small, silky fibre plumes that collectively form a loose fill insulation. It mimics the fluidity, hand-feel and aesthetics of down and has the proven water-repellent properties of PrimaLoft fibres to provide a soft, compressible thermal output, even in wet conditions.

Vanessa Mason, SVP of Engineering at PrimaLoft, added, “Its construction allows it to be blown through traditional down-blowing manufacturing equipment, simplifying the manufacturing process for brands and enabling product designers the freedom to create versatile garments that combine the look and feel of down with the water-resistant performance of a synthetic. Moreover, it helps to simplify the supply chain, combat the volatility of down prices and provide peace of mind when it comes to the ethical sourcing of materials.”

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