PRIMALOFT, a global leader in advanced material technology, is experiencing significant traction and enthusiasm for the ground-breaking technology of its Active Evolve insulation. Known for its exceptional breathability, moisture management and stretch capabilities, it’s earned widespread attention and adoption within the outdoor and lifestyle apparel industry.
In response to this growing momentum, PrimaLoft is expanding its product offerings by adding four new Active Evolve styles, reaffirming its commitment to providing cutting edge solutions that meet the evolving needs of consumers.
Originally launched in 2018, PrimaLoft® Active Evolve is a line of insulating fabrics designed to evolve performance, design and sustainability. Combining the lightweight warmth of insulation with the breathability of fabric, this technology is developed to perform across a wide range of activities, regardless of intensity or season.
Several products in the Active Evolve line can be used as a next-to-skin fabric. This enables brands to waive liner fabrics meaning heat and moisture are more efficiently managed, breathability is supported and user comfort is maintained.
In addition to achieving optimal performance during aerobic activity, this yields a wider utility and year-round use while allowing brands to use less overall material when designing a garment, thus reducing footprint and waste. Products within the Active Evolve line are made from up to 100% post-consumer recycled content, including three of the four new styles.
PrimaLoft Active Evolve offers several advantages to designers. It enables them to use the full spectrum of colour, to incorporate unique patterns and offers greater flexibility in fabric selection. Additionally, Active Evolve eliminates the need for quilting in the design process.
Tara Maurer-Mackay, senior vice president of product strategy, said, “This product series was designed to evolve with you. PrimaLoft Active Evolve’s breathability provides a thermoregulating system that maintains comfort and elevates performance year-round for any activity.”
Endurance sports specialist LÖFFLER will integrate PrimaLoft Active Evolve in its cross-country skiing collection this winter season. The Austrian brand is known for high-quality clothing combining responsibility, quality and innovation. As official clothing partner of the Austrian Nordic Ski Teams, the garments need to function on the highest level.
Stefan Gögele, head of product management at LÖFFLER, said, “This material offers the perfect combination of breathability, moisture transport and thermal performance. At the same time, it is wonderfully compressible and also sustainable using recycled content. This makes it an ideal partner for our cross-country skiing, biking, and ski touring jackets.”
With more than a dozen brand adoptions thus far, PrimaLoft® Active Evolve’s adaptability for the user, range of use across activities, and seasonal timing, is quickly making this one of the most versatile products in the PrimaLoft portfolio.
For Fall/Winter 2023-2024, key partner brands beside Löffler include CP Company, Eddie Bauer, Endura, Martini Sportswear, OMM, Quiksilver and Ziener.