POLARTEC, a Milliken & Company brand and the creator of innovative and more sustainable textile solutions, has launched its revamped website. Designed ‘to deliver a seamless and engaging browsing experience for all’, the site now caters more effectively to the company’s brand partners as well as its growing base of direct consumers.
The new website features a fresh new look and feel along with improvements to the user experience. With a strong emphasis on accessibility and user engagement, the revised site allows visitors to find quickly the information they need, wherever they want it. It also makes it easier for users to discover the Polartec performance guarantee.
Key features
- Modern design and structure: The site’s intuitive navigation and streamlined design allow users to access vital information quickly and easily from any entry point.
- Dynamic animation: Integrated modern animation enhances engagement, facilitating the interactive browsing experience.
- Optimised content: Overhauled and strategically optimised for SEO, the new content reflects refreshed positioning while ensuring high visibility in search engine results.
- New navigation menu: Polartec is dedicated to pushing the boundaries of textile innovation while prioritising the planet and the new navigation menu reflects this commitment by ensuring fast, easy access to primary sections and important information.
- Sustainability: By highlighting eco-friendly practices, groundbreaking fabrics and exclusive textile technologies, the new website aims to meet the needs of sports, outdoor and fashion apparel companies, top-tier athletes and everyday users.
- Fabrics: Explore Polartec’s extensive range of high-performance fabrics.
- Brands: The newly named Products section features partner brands and their products.
- News: Stay up to date with the latest information and company news.
- About Us: Gain insights into Polartec’s company values and mission.
Alessandro Perseo, Marketing Director at Polartec, said, “Aligned with our ongoing commitment to innovation, sustainability, and customer satisfaction, this revamp reflects our increasing focus on both our valued B2B partners and a broader B2C audience.
“By opening our doors to direct consumer engagement, we aim to foster a deeper connection with those who share our vision for a more sustainable future. Our advanced fabrics not only push the boundaries of performance but also contribute to a healthier planet and better lives. All of which can be explored in more depth within our new site.”
Luana Domanti, Digital Marketing Coordinator at Polartec and driver of the whole project, added, “This new website is inspired by our latest positioning strategy, ‘Made To Go Beyond,’ and built on our three brand pillars of People, Planet, and Product.
“The process was a true challenge on multiple levels, ranging from integrating our extensive fabric offer to creating seamless navigation that caters to both B2B and B2C audiences. But with teamwork and a passion for innovation, we made it happen.”