As the world increasingly shifts to digital, POLARTEC®, aims to ensure its customers have the tools necessary to continue efficient design evolution. Polartec, a Milliken & Company brand, creator of innovative and sustainable textile solutions, has announced a new partnership with BROWZWEAR, a pioneer of 3D digital solutions for the fashion industry.
The cornerstone of Polartec is innovation, adaptation and always looking into the future to find solutions that work better. A first for the brand, users will now be able to digitally design and create with Polartec’s performance fabric range.
The new partnership will allow designers using Browzwear to preview and design with Polartec fabric technologies in a digital way that will provide advanced information and allow the user to accurately visualise the fabric’s texture, drape and movement in true-to-life 3D.
In addition to the high-degree of accuracy that eliminates the need for garment samples, Browzwear’s true-to-life 3D renderings can be used in the sales process, enabling data-driven manufacturing and reducing overproduction.
A leader in the digital apparel revolution, Browzwear’s pioneering 3D solutions for apparel design, development and merchandising are the key to a successful digital product lifecycle. Trusted by more than 650 organisations, such as Polartec customers Patagonia, Nike, Adidas, Burton and VF Corporation, Browzwear accelerates collection development, opening limitless opportunities to create iterations of styles.
For Polartec, the partnership with Browzwear is part of its ever-growing Eco-Engineering™ initiatives and long-term commitment to creating environmentally friendly products. From inventing the process of turning post-consumer plastic into performance fabrics to the use of recycled content across all categories and leading the way in circularity, performance innovation with sustainable science is the driving force of the brand.
The first rollout will feature fourteen different Polartec fabrics in unique colour palettes ranging from next-to-skin technologies Polartec® Delta™, Polartec® Power Wool™, and Polartec® Power Grid™ to insulation technologies such as Polartec® 200 series fleece, Polartec® Alpha®, Polartec® High Loft™, Polartec® Thermal Pro® and Polartec® Power Air™. Polartec® NeoShell® rounds out the collection with weather protection.
These U3M files of Polartec fabric technologies will be available to download on Polartec.com for use on other digital design platforms as well.
