Outdoor Research Unveils New Material And Nikwax DWR Tech For Fall 2024

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Outdoor Research Unveils New Material And Nikwax DWR Tech For Fall 2024

With its Fall 2024 collection, award-winning Seattle-based outdoor apparel manufacturer OUTDOOR RESEARCH (OR), founded in 1981, unveils new materials and DWR technologies on its best-selling and now most sustainable rain collection, paired with the brand’s most significant sustainability efforts to date.

The redesigned Foray and Aspire waterproof shell collections feature an all-new 3L material called AscentShell™ Dry, a highly breathable and windproof/waterproof that is claimed to maintain its waterproof and breathability rating throughout the lifetime of the garment.

The shells will feature what the company says is an outdoor-industry first. It’s a high performance, factory applied Durable Water Repellent (DWR) treatment, free of all intentionally added PFAS, called Direct.Dry from industry leader Nikwax. OR is NIKWAX’S GLOBAL LAUNCH PARTNER for its factory applied Direct.Dry DWR for Fall 2024.

The shells are also the first outdoor industry performance garments certified as carbon neutral by CLIMATE IMPACT PARTNERS. By Spring 2024, 80% of OR’s consumer production will be manufactured free of intentionally added PFAS — with nearly 100% transitioning for Fall 2024 production.

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