ODLO, the Switzerland-based performance apparel brand, has launched the Adventurer Collection, an expansion of its kids’ offer. This limited edition capsule delivers Odlo’s renowned functionality and comfort in fun, vibrant and versatile layers ‘crafted purposefully to meet the unique demands of young adventurers.’
The inspiration stems from the brand’s belief that the most rewarding experiences are those in the outdoors and that it’s never too young to start. “Our goal was to design pieces that spark a sense of adventure and encourage kids to get out there and have fun,” said Karolina Chrapek, Odlo Product Manager.
“We focused on delivering the trusted comfort Odlo is known for, in robust, playful styles that kids will love to wear time and time again. Adventure is always better when shared, we hope this collection helps families to experience that joy together.”
Made for big adventures, but also suited to playground games and everyday wear, the collection features a range of versatile, mix and match pieces from base layers to outerwear and accessories. Reflecting Odlo’s commitment to use environmentally friendly materials wherever possible, many pieces are crafted from recycled materials or virgin merino.
Thoughtful, kid-specific details like zipped pockets enhance functionality and durability, ensuring the pieces stand up to activity and the test of time. Practical, multiple-use name labels encourage pieces to be passed on to the next adventurer, aligning with Odlo’s CLOSE THE LOOP circularity initiative.