New 2022 Campaign From Maier Sports Targets Younger Outdoor Enthusiasts

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New 2022 Campaign From Maier Sports Targets Younger Outdoor Enthusiasts

Germany-based Maier Sports has launched a new Spring/Summer campaign, called All You Need, and product line focused on a younger market. Wander along mountain trails in DACH countries and Maier’s vibrant colours can be seen everywhere.

Headquartered at the foot of the Swabian Alps for more than 75 years, Maier Sports is an outdoor and ski pants specialist with 61 different sizes available in order to achieve the ‘perfect fit’. The brand offers a five-year warranty against defects in materials and workmanship on all products.

A statement notes that it’s, ‘Based on the concept that younger people sometimes experience the outdoors differently – less is often more, the products blur the line between hiking, trekking and urban, with functional, stylish and minimal jackets and trousers that provide the consumer with all you need.’

Linda Torstensson, Maier Sports UK representative, said, “With more of us of all ages embracing the outdoors, Maier Sports has designed this range for the young, or the young at heart. All you need is…the right pants!”

Key trouser and jacket options available Spring 2022 include :

FORTUNIT PANT (men and women options)
Lightweight trekking trousers that are highly breathable and robust. The elastic stretch, articulated knees and adjustable waistband offer freedom of movement. PFC-free fabric impregnation keeps any light rain out and, if it gets heavier, the dryprotec technology ensures quick drying of the fabric. Available in long trousers and Bermuda shorts.

Fortunit Men’s

Key points

Elastic trekking pants with casual stylin

Especially light and robust thanks to mSTRETCH Tec 2 light

PFC-free impregnated and dries quickly thanks to dryprotec

RRP from £99.95

MYTHEN JACKET (men and women)
The soft feel of the 3-layer Mythen jacket, with waterproof and highly breathable mTEX 20,000 PFC-free fabric, helps to protect hikers from extreme weather conditions. The Mythen is light, comfortable to wear and comes with underarm ventilation to help stay cool and dry in warmer conditions. Includes a hood for wind and rain protection.

Mythen Women’s

Key points

  • Soft and light 3-layer mTEX 20.000 jacket with PFC-free impregnation
  • Underarm vents on body and sleeves for ventilation
  • Attached hood with flexible adjustment options
  • RRP from £249.95

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