The evolving relevance of outdoor brands to wider markets, trends and fashions has long benefitted performance fabric technology innovator POLARTEC. Whether in the city or outdoors, new talents, creativity and community offer opportunities for collaboration beyond the conventional.
Reflecting the dynamism of the interaction between activity and culture, skateboard brand ELEMENT and HOTEL RADIO PARIS, an independent community radio dedicated to musical exploration, have partnered for Autumn/Winter 21.
They are releasing a capsule collection featuring Polartec to meet the needs of an active community with wide interests through the launch of a multi-layered collaboration – ELEMENT x HOTEL RADIO PARIS.
It’s described as a ‘respectful bow to a global community of young and talented creatives who fuse their point of view on inner-city life with their love of nature.’ The range includes a selection of tees, fleeces, jacket, pants, vest, accessories and a skateboard deck. Each garment integrates aspects of urban culture, the great outdoors and skateboarding.
Hotel Radio Paris was created in 2016 by skateboarder, outdoor enthusiast, music and fashion buff Jean-Charles Leuvrey who has built communities in over 100 countries. This new initiative includes a nomadic pop-up radio tour through Paris, Brighton, New York, Milan, Berlin Toronto and Hong Kong with showcases by Hip-Hop artist Lord Apex and upcoming local talents.
In each city, a two-day activation will include music, talks and outdoor activities from fishing to skateboarding. It will hit Brighton, UK on 8 October 2021.
Join the Hotel Radio Paris broadcast show live on Element You Tube, 17 Sept 2021, 14-21h.