British outdoor clothing and equipment brand, MONTANE, has published its first business IMPACT REPORT, reflecting on 2023, strengthening its aim to improve corporate responsibility and product transparency while striving to minimise its environmental impact.
The report, which will be created annually, highlights the brand’s initiatives that drive a positive impact across three key areas; people – product, and planet – outlining the evolving nature of the business over three decades while presenting plans toward a continued responsible future.
The aim is that customers and stakeholders can ‘easily see what has been achieved, as well as the journey the brand is on as it continues to make choices that maintain the outdoor playground for future generations.’
As part of the launch, customers are now able to view product tables detailing the origin of products, third party accreditations and composition of the materials used, as well as global supply chain transparency, for 40% of products on Montane.com.
Key to the progression of the brand’s corporate social responsibility and increased transparency, the report outlines the creation of two key roles in the business – those of Corporate Social Responsibility Manager and Ethical Compliance Coordinator. Together, these roles have spearheaded the approach and worked with teams across the business to take responsibility for choices.
Corporate Social Responsibility Manager Anna Pitman said, “This Impact Report brings together the work we have done so far and shapes what we do next on this journey. Working together with our supply chain, retailers, and customers we look to achieve true and meaningful change in 2024 and beyond.”
Innovations feature in Montane’s fast and light kit for SS24 with responsible developments in its shell, insulation, fleece and legwear categories.
The overarching campaign ‘built for more’, introduced for AW23, continues for SS24 and ‘highlights the brand’s timeless design, its adaptability, as well as its drive to see more and do more in the changing world of adventure.’
Building on its increasingly responsible approach for SS24, the outdoor brand has revealed its waterproof collection named, ‘Solution’. Available in black for both men and women, the solution dyed jacket and pants are an integral part of the SS24 season. With its permanent relevance and ease of repair, the highly durable, timeless designs will feature as part of the brands ‘shell’ category.
New for ‘insulation’ is the launch of the men’s and women’s Composite Hoodie which blends Montane’s latest Fury fleece technologies with durable, high-stretch materials for unrestricted, dynamic movement designed to withstand harsh conditions.
The Fury and Protium ‘families’ see the release of lightweight product updates in the ‘softshell and fleece’ category for SS24. The men’s and women’s Fury Lite Hoodie, Fury Lite Jacket and Fury Lite Pull-On have evolved to offer the same durable, high-stretch, dynamic thermal performance with 20% reduced weight.
The ‘next to skin’ category has been strengthened with the addition of the women’s Dart Vest, which uses 100% recycled APEX fabric, balancing warmth, wicking and breathability. With its Polygiene anti-odour technology, it’s ideal for multi-activity use.