MAIER SPORTS has continued its strategy of pivoting towards a younger demographic following the successful Move campaign in 2022. The number one outdoor pants brand in Europe has continued to develop its strong sustainability credentials with the design2recycle–recycle2design (D2R–R2D) concept.
As products can be recycled at the end of their lives and upcycled into high-value items, the fully circular model for pants, jackets and t-shirts will see old Maier Sports products reincarnated as new ones. There are three ranges for Spring/Summer 2023:
Hiking
This season’s hiking collection features new updates and fresh designs for some of the Maier Sports classic outdoor garments – designed for leisure adventurers and explorers. Maximum freedom of movement with perfectly fitting gear is what Maier Sports is best known for, alongside high-quality materials and smart technical features. The hiking range is robust, water-resistant and breathable.
Trekking
The Trekking line gets an update for the 2023 spring and summer. Aimed towards a new generation of outdoor adventurers that want simple, uncomplicated gear, the ALL YOU NEED collection is designed for anyone that wants to get off the beaten track and back to nature.
Touring
The brand new Maier Sports Touring collection is designed for intrepid adventurers. With smart technical features and stretch fabric, the tough and resilient fabrics are ideal for long tours in the mountains.
