Maier Pushes Circularity

< Back to Selector

Maier Pushes Circularity

MAIER SPORTS is an outdoor and ski specialist aiming to offer clothing to fit all shapes with 61 different sizes to deliver the ‘perfect fit’. Headquartered at the foot of the Swabian Alps for more than 75 years, it’s committed to sustainability and premium quality with a five-year warranty against defects in materials and workmanship on all products with an in-house repair service.  

It has launched the Design2Recycle and Recycle2Design concept to develop products that can be recycled at the highest quality after use. They can then be fed back into the supply chain, creating new products from the recycled materials. The idea behind it is a 100% sustainable, future-oriented clothing concept with a closed cycle for trousers, jackets and shirts.

The cycle starts with the development of a product without compromising on quality and performance. The circular economy is planned and documented from the beginning for every single production step. Including the smallest components, the process continues through assembly to recycling and reuse.

Each product has a special NFC (Near Field Communication) tag that contains detailed information about the material used. In partnership with the innovative service and platform specialist XiPHOO, users can scan and view their products to see its history, its composition and other useful details.

After the initial sale and use, at the end of its lifecycle, the consumer brings the product to the sorting and recycling process via a take-back system. The sorting system recognises which material is involved via the NFC tag, making the separation, sorting and recycling processes much more effective whilst ensuring the quality of the recycle process.

A high-quality new yarn is created from the textile raw material obtained in this way. New fabrics are woven, and the product development department creates new Maier Sports products. The goal is to drastically reduce the consumption of fossil raw materials and at the same time massively increase the use of recycled raw materials.

Share on: