ELLIS BRIGHAM MOUNTAIN SPORTS turns 90 this year and to highlight the anniversary, the UK outdoor retailer will roll out a ‘Since 1933’ campaign, in-store and on-line, which highlights its expertise and heritage. Continuing the celebrations, customers, staff and brands will come together in North Wales in September for the ‘Explore Weekend’ – a two-day festival celebrating the great outdoors.
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Mark Brigham said, “The ‘since 1933’ campaign goes to the heart of who we are in terms of how we have lived and breathed the outdoors for 90 years and how today we work hard to make sure it will always be there to enjoy. Back in 1933, my grandfather had a sign above his door offering repairs, a nod to the sustainability which we constantly seek to emulate.
“Our aim has always been to enable adventures and thanks to our expert staff and their outstanding product knowledge, we have been able to fulfil this for the past nine decades. Our Explore Weekend will be a celebration of everything we enjoy – an opportunity to learn, have fun and most of all be outside with family and friends.”