Jack Wolfskin Builds New Brand and Design Path

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Jack Wolfskin Builds New Brand and Design Path

Jack Wolfskin, the outdoor company based in Idstein, Germany, has a new strategic brand direction seen in its Fall/Winter 2022 collection. At the heart of this direction is the new claim ‘We Live to Discover’ as well as a subtle revision of the corporate identity and the renowned logo with the wolf paw.

The brand brings German-engineered innovation, performance and style into ski touring, bike packing and other new categories with innovations such as tapeless construction, anti-microplastic designs, three-layer recycled fabrics and mono-materials made from textile waste that advance circularity in its manufacturing process.

Performance and sustainability innovations are evident throughout the JACK WOLFSKIN Outdoor Technical, Outdoor Lifestyle, Urban Lifestyle, Equipment and Footwear collections, offering a refreshing modern look, new premium materials and accessible designs for men, women and children.

Designed and engineered in Germany, the collection features multiple industry firsts that prioritise innovation to enhance performance and comfort during outdoor pursuits in cold, wet and windy conditions.

The Fall/Winter 2022 collection aims ‘to inspire all to discovery in nature.’

Sustainability has been an integral part of Jack Wolfskin’s culture and strategy since the company was founded in 1981. The story continues with a Tapeless Jacket (Hiking). With its unique Zero Tape technology, the water- and windproof 3-layer jacket achieves unrivalled breathability, extremely high wear[1]ing comfort as well as durability. Seam strength and waterproofness are significantly improved through the proprietary manufacturing process.

With a staggered seam design, Jack Wolfskin has completely eliminated the use of tape. Due to a complex cut, the jacket has no seams on the shoulders or hips to improve compatibility with backpack straps. Plus, the fabric’s high elasticity provides exceptional freedom of movement.

The 3-layer hooded Bike Commute Mono Jacket is made entirely from textile scraps – 65% is pre-consumer waste reclaimed from the textile industry and 35% is post-consumer waste. Jack Wolfskin uses the same ‘mono-material’ polyester throughout the jacket so it does not require separation of various components at the end of its useful life making the jacket easy to recycle. Even the adhesive that bonds the membrane to the fabric is made from 80% recycled polyester. Both the reflective elements as well as all zippers may be removed for a straight return into the cycle.

The highlight of Jack Wolfskin’s premier Ski Touring collection, the Alpspitze Insulated Hoody is the first in the industry to feature all-new PrimaLoft® Gold Active Vent: an extraordinary insulation fabric made of 80% recycled fibres that boasts an impressive warmth-to-weight ratio, exceptional breathability and extremely high elasticity.

The wind-repellent, stretch outer layer ensures the warm, lightweight hooded jacket has plenty of freedom of movement, while additional stretch fleece panels at the sides and under the arms provide a tight, athletic fit. The jacket with an attached hood is ideal for strenuous, sweaty activities, insulating while accommodating any type of movement.

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