#itsgreatoutthere Invites Public To Boost Participation Outdoors And Win Kit

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#itsgreatoutthere Invites Public To Boost Participation Outdoors And Win Kit

The IT’S GREAT OUT THERE COALITION has launched a major initiative across Europe to boost the profile of the #itsgreatoutthere campaign and inspire the public to introduce family, friends and colleagues to outdoor activities. For a month from Friday 23 September, the #TAKESOMEONEOUTDOORS competition will run on Instagram and is offering thousands of euros worth of kit, in prizes donated by coalition members and other supporters.

The first week of the competition coincides with the 2022 European Week of Sport and will help raise the profile of the outdoor sector as part of the European Commission’s #beactive project to combat inactivity and fight obesity.

Running from 23 September to 23 October, the #takesomeoneoutdoors competition is open to anyone in Europe. The simple mechanic involves individuals taking another person (or people) outdoors to participate in physical activity in nature. They need to take a photograph of whoever is outside together and post it on Instagram with the hashtags #takesomeoneoutdoors, #beactive and #itsgreatoutthere.

There are 15 prize packages of outdoor kit, worth a total of over €7,500. The prizes have been donated by It’s Great Out There Coalition members and other outdoor companies, including Garmont, Ternua, Regatta, Cotswold Outdoor, Black Yak, Snow + Rock, The North Face, KEEN, Vango, Dryrobe, Runners Need and AKU. After the competition closes, the coalition team will review all of the entries and choose winners.

It’s Great Out There Coalition secretary general Margo de Lange said, “It’s such a straightforward concept that’s easy for people everywhere to get involved in. Whether you want to share a sunrise hike up your favourite mountain, stroll along a beach for a chat, or simply go for a lunchtime walk in a local park with a colleague, we want to know about it and see your photo. And thanks to many coalition members and other outdoor brands, we’ve got some brilliant prize packages on offer that can help people enjoy even more outdoor experiences.

“This initiative is a simple and effective way to help spread the message about getting active in nature and is ideal for supporting the European Week of Sport and #beactive. It’s a fun approach to a serious problem. We know that 46% of all Europeans never exercise or play sport, and that has very detrimental effects on their health. Most people get involved in some type of physical activity through family members, friends or colleagues and #takesomeoneoutdoors is designed to encourage more of that.”

About the It’s Great Out There Coalition

The It’s Great Out There Coalition (IGOT) is an International Non-Profit Association (INPA), registered in Brussels, and set up and launched by the EUROPEAN OUTDOOR GROUP (EOG). Run by an executive team and non-executive board, the coalition is leading a pan-European consumer facing campaign to inspire more people to get active in the outdoors. The It’s Great Out There Coalition is funded by membership fees from some of the biggest outdoor businesses in Europe.

Leading the #itsgreatoutthere campaign, IGOT promotes outdoor participation to the general public, focusing on engaging with new and diverse groups. The coalition also represents the sector in discussions with policy makers, seeking to secure European funding for key community-led projects that encourage and actively assist more people to engage in outdoor activities, responsibly and sustainably.

IGOT uses its Outdoor Activity Days (OAD) model to align projects that it supports with official World Health Organization activity guidelines, quantifying and qualifying every intervention and investment, many of which are made through the awarding of #itsgreatoutthere grants to grassroots initiatives.

In September 2022, the coalition entered a new era following a successful extraordinary general assembly. At the meeting, members approved changes to the constitution that allowed for the incorporation into the coalition of UK-based initiative OPENING UP THE OUTDOORS (OUTO). Founded by outdoor brands, experts, and organisations, OUTO is committed to breaking down the barriers to inclusivity, and supporting the changemakers, across Europe, who are doing the work to make the outdoors a safe and welcoming space for everyone.

Conceived in 2021 as a response to systemic racism, anti-Asian sentiment and in support of the Black Lives Matter movement, OUTO envisions an outdoor community and industry that is truly diverse, equitable, anti-racist and accessible to all. Incorporating Opening Up the Outdoors into the coalition allows OUTO to scale up its work beyond the UK, benefiting from an established governance structure and the clear synergies between the two organisations.

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