Premium and highly sustainable outdoor kids’ brand ISBJÖRN OF SWEDEN has won the prestigious Scandinavian BEST IN TEST award for a record eleventh time running with its highly durable, bluesign® approved Penguin Snowsuit.
Once again, it’s the overall Bäst-i-Test winner in the Premium category, for its “excellent waterproofness, comfort and durability”, highlighted by the panel comprised of parents, teachers and the child testers themselves.
The circularity of Penguin was one of the key factors highlighted. Durability and functionality impressed the discerning panel with parents praising Penguin’s long-lasting value as well as its high performance. It’s a snowsuit renowned for having many wearers, being handed down to younger friends and siblings time after time.
Penguin’s second-hand value was highlighted with parents commenting that it looked “brand new” after the winter season. Grow cuffs on arms and legs can be extended by a further 3cm to grow with the child for maximum wear.
The annual test is organised independently by the Scandinavian Online Test Institute Bäst-i-Test, but it is the actual end-user children who rigorously test out various snowsuits during the coldest Swedish winter months, pulling no punches when it comes to evaluating each product’s performance after they’ve played in the snow.
Parents of the children who participated in the five month long testing process collectively reported, “It was wonderful to see our children dress themselves in the easy-to-use and practically designed Penguin Snowsuit before heading outdoors. But it was in the cold winter conditions that this durable and functional snowsuit came into its own.
“Our children remained warm, dry and protected as they enjoyed playing outdoors for prolonged periods in sub-zero temperatures and snowy conditions. Penguin has all the necessary design features, from snow cuffs and water resistant zippers to its flexible fit and sustainable fabrics that resist dirt which means minimum washing.
“This indestructible snowsuit offers top class quality and durability at the highest level and our children remained warm and cozy outdoors, with no water leakage to be found once they were back inside.”
Penguin mixes durability and functionality with sustainable fabrics such as 100% recycled PrimaLoft insulation for thermal performance without the bulk and fluorocarbon-free Bionic Finish Eco durable water repellent treatment.
Reinforcing its core principles of durability, performance and value, Isbjörn came top in a recent survey by Sweden’s largest circular online marketplace Tradera.com, in the categories ‘highest sell-through’ and ‘highest average price point’ for second-hand sales.
Isbjörn of Sweden Sustainability Pledge 2022
‘Our sustainability road map is clearly set and as a team we’re committed to becoming fully circular by 2030, going completely microplastic-free by 2026 and achieving Net Zero by latest 2045.’
