Launching new products every season is not a priority for durable and eco-conscious outdoor kidswear brand, Isbjörn of Sweden.
Instead, for Fall/Winter 2021 the company continues its uncompromised commitment to use only the most sustainable fabrics and manufacturing processes, only fine-tuning existing products to make them even more sustainable and durable.
One great example is Isbjörn’s highly-durable, yet sustainable, award-winning Penguin Snowsuit, a best seller in Scandinavia. Since its launch back in 2007, the bluesign® approved Penguin Snowsuit is once again a key highlight of Isbjörn’s winter range.
Made from sustainable materials, such as PrimaLoft Insulation Eco and Bionic Finish Eco, and with features such as grow cuffs which add a further 3cm to arms and legs, it’s not surprising this famous snowsuit is still going strong after 14 years.
Isbjörn strongly believes in the longevity of its products, bringing reusable technical performance, stand out style and true sustainability to the outdoor adventurers of tomorrow. This young and switched-on audience, inspired by climate change campaigners such as Greta Thunberg, are increasingly turning away from mass consumerism by wearing pre-owned and even rented clothes.
Maria Frykman, Founder and CEO, Isbjörn of Sweden, said, “Our indisputable offering of outstanding durability is our silver bullet and it is quite humbling to hear stories from our consumers, who are still sharing and reusing products such as our Penguin Snowsuit after many years, even more than a decade. Doubling the lifespan of a garment reduces its impact by half..and counting!” Other highlights include its impressive Teen range, which has grown by 37% since its first launch back in 2013. With a size increase to 176cm, older teens can now enjoy products such as Isbjörn’s technical 3-layer Expedition Hard Shell Jacket and Expedition Hard Shell Pant.
