HD WOOL LTD has partnered with leading European brands to feature its new HD® Wool Apparel Insulation in their Autumn/Winter 21 outerwear collections. Developed for outdoor and lifestyle apparel, it is 100% natural, renewable and highly durable.
The business is built on the expertise of four generations, from farming in Yorkshire to international wool trading. Founder Jo Dawson created HD® Wool Apparel Insulation to propel the use of wool in the 21st century as a natural and high performing active insulation.
Complementing its excellent temperature regulating and moisture management properties, HD Wool is actively supporting farmers to start the ReGenerative Agricultural process. This is undertaken by having their land subjected to an annual Ecological Outcome Verification by the Savory Institute to show progress in Land to Market objectives.
The wool used is fully traceable back to the farm upon which it is grown, sourced via The Woolkeepers®, the company’s bespoke quality assurance platform.
Simon Whitmarsh-Knight, Managing Director, HD Wool Apparel Insulation, said, “Consumers are thinking more about how the products they buy make an impact on the environment, thus becoming more cognizant of the ingredients they are made of.
“As a result, we are delighted that such prominent brands as PURDEY, 7L (SEVEN LAYER) and HAJK have adopted our natural HD® Wool Apparel Insulation as an alternative to synthetic insulation featured in key pieces of their Autumn/Winter 21 outerwear collections.”
7L is a ‘functional-first performance brand that fuses fashion, function and performance with style’, taking inspiration from the US Military’s Extended Cold Weather Clothing System (ECWCS). That consists of multiple layer options that can be worn in combination to provide adequate protection for individuals in temperatures from +40 to -60.