BUFF®, a world leader in headwear and neckwear for outdoor enthusiasts, has launched its new collection with SURFRIDER FOUNDATION and SURFRIDER FOUNDATION EUROPE. This collection aims to help raise awareness and drive change so the ocean can be enjoyed by future generations.
BUFF has been a longstanding advocate for the environment and as part of its DO MORE NOW program, focused on taking initiative for people and planet-related causes, BUFF will be donating 10% of sales from the collection to support Surfrider’s mission to protect the world’s ocean, waves and beaches for all people.
“This partnership with Surfrider Foundation is such a natural fit – we are two groups of people who are passionate about protecting the ocean and the environment,” said BUFF CEO David Camps, “We hope this collection will inspire people to get outside, do their part, and support impactful organisations like Surfrider.”
Surfrider Foundation is an organisation dedicated to the protection and enjoyment of the world’s oceans, waves, and beaches for all people through a powerful activist network. Since the 80s, they have been working to reduce the quantity of waste entering the marine environment through community education and empowerment, beach cleanup events and advocating for stronger policy protections for the environment.
The blue-toned collection features six pieces, all with detailed ocean graphics. There are four variations of the CoolNet UV® neck gaiter, a 100% organic cotton knitted beanie and a 5-panel Go Cap with contrasting colorways. All are designed by Cornwall-based artist Gemma Lessinger and made at BUFF’s headquarters in Barcelona, using 100% renewable energy.
“Surfrider EU is pleased to begin this meaningful collaboration with BUFF® and Surfrider US. We share BUFF’s desire to protect our common playground, the ocean. We’re also aligned with the brand’s values and its desire to produce more responsibly, with 90% of its production made in Europe,” added Raphaëlle Genoud, Corporate Partnerships Manager.