Berghaus has confirmed details of four new brand ambassadors. The company has added Rhiane Fatinikun, Zahrah Mahmood, Ed Jackson and Iona Rendall to its team. All have been working with Berghaus for some time, but have now officially joined athletes that include Sir Chris Bonington, Mick Fowler, Leo Houlding and Anna Taylor.
Rhiane is the founder of Black Girls Hike and a campaigner for diversity in the outdoors. She said, “Berghaus cares about diversity and backing grass roots organisations in meaningful ways. It’s been great having the brand’s support, and I’m looking forward to announcing some of the amazing projects that we have planned together.”
Zahrah Mahmood has become a leading figure in driving participation and inclusion for Muslim women in the outdoors. Also known on social media as the Hillwalking Hijabi, Zahrah will be working with Berghaus on a range of campaigns and product initiatives.
Ed Jackson is a former professional rugby player with a passion for the mountains. In 2017, Ed fractured multiple vertebrae in his spine and doctors warned him that he may never walk again. He has since confounded that prediction and successfully completed numerous outdoor challenges, including walking the Pennine Way last summer to raise money for his Millimetres to Mountains Foundation.
Iona Rendall is nurse, adventurer and a keen spokesperson for the mental health benefits of time spent outdoors. She recently turned her walking group into a social enterprise that provides people with the skills and confidence to get outdoors.
Janine Hearn, global head of brand for Berghaus, comments: “Rhiane, Zahrah, Ed and Iona are all inspirational individuals who epitomise the movement towards increasing diversity in the outdoors today, and the work that each of them does to achieve that is really important. We’re excited about working with all four of them, and the rest of our athletes and ambassadors, on some major campaigns and product developments.”
