Ahead of the autumn/winter season, BERGHAUS organised a special event at the OUTWARD BOUND TRUST centre on Ullswater for retailers for two days of product workshops and outdoor activities. The programme, run in partnership with the trust and clothing/footwear care specialist GRANGERS, included walking and scrambling plus an evening that focused on product development.
After a short walk on day one, followed by the Outward Bound Trust’s traditional ‘jog and dip’, Berghaus’ senior pack designer Joe O’Connell led a session that explored the details of new technologies and products in the range, including core lines in the brand’s more technical Extrem and Trail collections.
Tim Franic from Grangers then spoke to guests about the latest developments in its leading care products. Both were able to provide insights and advice to help retail representatives when engaging with consumers in store.
On day two, event participants were given the option of choosing one of four walking and scrambling routes, each of which was led by Outward Bound Trust instructors. Between them, the groups spent the day on and around Helvellyn, Catstycam and St Sunday Crag.
The retail representatives were all given a Trail pack and Extrem jacket to test and take home. Following a full day on the fells, guests spent an evening back at the Trust’s Ullswater centre, networking with the Berghaus team and each other. As well as the Berghaus kit, they were given a Grangers goody bag at the end of the event.
Retailers that were represented at the Berghaus event included LD Mountain Centre, Tiso, Nevisport, Gaynor Sports, George Fisher, Adapt Outdoors, Great Western Camping, No Man’s Land and Ultralight Outdoor Gear.
Specialist outdoor retailers who would like to find out more about future events and other customer support initiatives, should contact their account manager, or Kris Gray on Kris.Gray@pentland.com.