Sales Representative - Pro Markets

Full time position, based in the Midlands.

Lyon Equipment Limited (Lyon) is an employee owned company serving the Outdoor,Work at Height and Rescue Markets with ‘equipment and expertise to venture further’. 

The Petzl UK Agency is the Lyon team dedicated to servicing Petzl in the UK & Ireland. The key responsibilities of the Agency include: sales representation, marketing, sales administration, technical support and aftersales, for both the sport and professional (industrial) markets. 

Petzl are at the forefront in the supply of personal fall protection equipment for rope access, positioning and protection equipment for working at height, rescue and confined spaces. 

Petzl hands-free lighting is also an integral part of the business. Our clients Users of Petzl products range from individual access engineers to construction, utility, arboricultural companies and the emergency services, our the range of products is designed to meet the rigours of diverse professional situations. 

We are seeking to appoint a Sales Representative for the professional markets who will specialise in Petzl work at height equipment and hands-free lighting. Accounts covered will include multinationals to key independents 

The successful candidate will be home based in the Midlands and will mainly service the Midlands and the South of the U.K.Travel outside this area will be needed from time to time and regular visits to our head office at Tebay will be necessary. 

Applications are invited from individuals with a keen interest in both the products and the professional markets. Experience of field sales is a prerequisite and knowledge of our and competitor products would be desirable. 

The successful candidate, whilst self-motivated and working independently ‘on the road’, will report to our Country Manager and Professional Brand Manager. Support will also be provided from a team of experienced colleagues. 

A full and preferably clean driving licence is required for this post. Driver skills will be assessed and additional training will be provided.

The Job will Involve:

  • Servicing and developing existing business, particularly professional resellers
  • Developing and selling into new markets such as the DIY market
  • Keeping up to date with current product, technical specification and usage of both our ranges and those of our competitors
  • National and international trade show attendance when required
  • Reporting on sales performance to the Country Manager and Professional Brand Manager
  • Feedback to and liaison with our marketing team
  • A considerable amount of travelling, predominantly driving
  • Overnight stays whilst on the road

At interview, the applicants would ideally be able to demonstrate some or all of the following: 

  • Significant experience of field-based sales and an interest in Petzl professional products
  • An ability to efficiently manage workload and time
  • Presentation and sales skills
  • Self-motivation
  • Organisation, communication, numeracy and computer skills 

Hours of Work:

This is a full time position which on average equates to a 37.5 per week. We would expect the majority of work to be carried out between Monday to Friday, however, given the nature of the role, flexibility and some weekend working will be required. 


  • Dependent on experience and qualifications – likely to commence in the region of £26,000 to £30,000.
  • 30 days holiday entitlement per annum (pro rata) inclusive of public holidays with loyalty increments.
  • A holiday purchase scheme
  • Generous staff discount (for personal use only) on the products we supply from both Lyon and Petzl
  • Inclusion into our qualifying Lyon group personal pension scheme after three months of service
  • Company vehicle 

Upon successful completion of a six month probationary period:

  • The successful candidate will be invited to join our healthcare scheme
  • Eligibility to become a Lyon shareholder when the next company share offer is made 

Medical Report: 

  • We may require the successful candidate to provide a medical report from their GP 


To apply for this position, please download an application pack from our website and return completed forms (and accompanying C.V. if you wish) by email or post to: 

Debra Robinson HR Manager
Lyon Equipment Ltd
3-7 Tebay Business Park Old Tebay
Penrith CA10 3SS 

Closing date for applications: Friday 4th January 2019

Interviews for this post are likely to take place: Week commencing 14th January 2019

11 Dec 2018
Closing date:
04 Jan 2019
Make an enquiry
Print Page Email page to a friend