Sales Representative - North England, Scotland & Ireland

The Company:

Lyon Equipment Limited is an employee owned company.  Our aim is to provide ‘equipment and expertise to venture further’ to the cycle, outdoor, work at height and rescue industries.

In the cycle industry we are best known as the U.K. and Irish distributor for Ortlieb luggage, Tubus racks, Bombtrack bicycles, Hydrapak hydration and Julbo eyewear. However, our extensive portfolio also includes quality outdoor accessory brands making us a one stop shop for adventure cycling.

Whilst we stock products that cater for every cyclist from commuters to enduro racers, our primary focus is the more adventurous side of cycling, whether it be self-supported endurance events, bikepacking, cycle touring or gravel racing.

The role:

Due to continued growth within Lyon’s cycle division we are seeking to appoint a cycle sales representative to cover the North of the UK.

We are looking for a self-motivated, enthusiastic and organised individual to further enhance the service we provide to our customers and suppliers within this sector.   A strong passion for adventure cycling and knowledge of our products would be advantageous.

The job is perfectly suited to someone from a cycle retail background who is equally comfortable meeting face to face with customers as well as carrying out day to day administrative functions. 

As a sales representative at Lyon, the successful candidate will work closely with the sales and marketing team to sell and promote our portfolio of brands to both new and existing cycle customers.

The job will involve:

  • Working alongside the Brand Manager - Cycle to meet and exceed agreed turnover and profitability targets
  • Building on existing relationships with customers via face to face visits along with regular telephone and email contact
  • Actively seeking out and following up on new business opportunities
  • Promotion and sales of products at regional, national and international trade shows and events
  • Organisation of and involvement in regional road shows
  • Providing in-store staff training
  • Making own customer appointments and travel plans and updating reps diary
  • Keeping up to date with current products and those of our competitors
  • Social media activity in line with social media strategy
  • Participation at regular sales meetings at Head Office and occasional supplier visits abroad
  • Keeping the office updated with appointments and travel plans
  • Populating the customer relationship management (CRM) system to ensure continuity of information throughout the business

The person we seek will meet the following criteria:

  • Have a genuine passion for cycling and a good understanding of how our products fit into the commuting and adventure cycling market segments.
  • Be self-motivated, able to work autonomously and as part of a team
  • Have a proven track record of retail sales within the cycle industry
  • Reside within the sales territory (map in application pack)
  • Have a confident and outgoing manner with excellent interpersonal skills
  • Be organised, articulate, numerate and computer literate
  • Enjoy learning and development
  • Be a confident user of social media, e.g. Facebook, Instagram and Twitter, in order to increase the reach of our brands and events
  • Hold a current full car driving licence (preferably clean) and a current passport

The successful candidate will be provided with the following:

  • Mobile phone, computer, tablet and printer
  •  Use of a company vehicle
  •  Staff bicycle

Hours of work:

This is a full time position which on average equates to 37.5 hours a week.  We would expect the majority of work to be carried out between Monday and Friday, however this position will require regular overnight stays and some weekend working.

The benefits include:

  • Commencing salary likely to be in the region of £24,000 - £27,000
  • 30 days holiday entitlement per annum (pro rata) including public holidays with loyalty increments
  • A holiday purchase scheme
  • Generous staff discount (for personal use only) on the products we supply
  • Childcare voucher scheme
  • Free use of Company loan kit when available
  • Inclusion into our qualifying pension scheme after three months of service

Upon successful completion of a six month probationary period:

  • The successful candidate will be invited to join our healthcare scheme
  • Eligibility to become a shareholder

To apply:

Please download an application pack from our website and return completed forms (and accompanying C.V. if you wish) by email or post to Debra Robinson, HR Manager:

Lyon Equipment Limited
Unit 3-7 Tebay Business Park
Old Tebay
CA10 3SS

Closing date for applications: Monday 11th June 2018.

Interviews for this post are likely to take place: Week commencing 25th June 2018.

30 May 2018
Closing date:
11 Jun 2018
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