Content Manager

Malmesbury, Wiltshire

At Outdoor & Cycle Concepts Ltd we believe people are happier outside. Our mission is to inspire and support people to actively get outside by delivering unrivalled expertise, quality products from the best brands and making it easy, fun and exciting to shop across all channels.

Reporting to the Head of Marketing, the Content Manager is responsible for working with the Marketing & Omnichannel Team to develop relevant, engaging and consistent customer content for Cotswold Outdoor, Snow+Rock, Runners Need and Cycle Surgery by developing and maintaining a clear Tone of Voice for each brand. 

This role is also responsible for growing and engaging with customers via social media channels. 

You role will cover the following areas: 

Content Strategy 

Develop a clear Tone of Voice for each brand that can be adapted to different customer profiles, objectives and touchpoints including:

  • Customer Acquisition: POS/Instore comms/Website/Media
  • Customer Retention: Email/DM/Social
  • Customer Loyalty & Advocacy: Knowledge guides, curated content

Act as guardian of the Tone of Voice for the brands across all channels and maintain consistent and inspiring tone of voice to help develop a clear market position and differentiation to ultimately engage customers and drive sales. 

Content Creation 

Work together with Marketing teams understand key objectives and create overarching brand and compelling seasonal campaign stories that translate into customer facing messages for all channels. 

Create, manage and maintain the Seasonal Content Pack and plans for each brand and ensure they are 'kept alive’ throughout each season, across all channels. 

Lead Content Planning sessions and create, manage and maintain weekly/monthly/seasonal/annual Content Calendar with a clear customer facing message hierarchy including the following messages: 

  • The Brand
  • Seasonal campaigns
  • Supplier Brand/Category/Product messaging
  • Promotional
  • Tactical
  • Curated content 

Guide content creation teams to ensure all communications are consistent to the seasonal plan and carry the right customer facing tone of voice. 

Act as a conduit between Marketing and the Creative team to brief and deliver creative assets ensuring the one voice is aligned with overall brand identity with tailor messaging/content for different channels including:

  • Emails/DM
  • Social
  • Web
  • Media (Advertising/advertorial)
  • Partnerships
  • Supplier Brand
  • Where appropriate, work with 3rd parties to source content that is relevant and engaging for customers. 

Engage with Marketing team and PR agency to ensure alignment on:

  • Influencer/ambassador content
  • External PR messaging 

Content Delivery 

Work with stakeholders to ensure content is accurate, relevant and optimised across all channels. 

Define and deliver weekly email content (with input from other stakeholders) to include as appropriate: 

  • The Brand
  • Seasonal campaign messaging
  • Supplier Brand/Category/Product content
  • Promotional offers
  • Tactical calls to action
  • Curated content 

Working with clear KPIs, develop and deliver an engaging Social Media strategy to:

  • Grow reach
  • Increase engagement
  • Test and learn new ideas 

Content Team 

Manage a team of copywriters and social media executives to deliver inspiring, engaging and on-brand communications whether that be with a band or commercial led focus. 

Develop team skills, creativity and knowledge 

The successful candidate will have demonstrable experience of:

  • Experience in fast paced retail environment
  • Experience of building campaigns across all channels
  • Expert copywriting skills
  • Creative mindset
  • Commercial awareness
  • Collaborative hands on approach
  • Fast worker and able to turn product around quickly but to the highest standard
  • Organised and excellent at multi-tasking
  • Meticulous attention to detail
  • Responds well to change
  • Able to multitask
  • Calm and efficient under pressure
  • Ability to lead a team 

Alongside your CV, please enclose a covering letter explaining why you want to work for us: and send to

11 Jun 2018
Closing date:
28 Jul 2018
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